Newsweek is using the shock factor of labeling the previously assumed straight, married, father-of-two President to draw attention to itself and to boost circulation.
The President had been carefully and slowly "evolving" his position on gay marriage rights, until Vice President Joe Biden forced his hand by coming out for gay marriage rights a few days earlier.
Not wanting to be upstaged by his own VP, who is widely considered an imbecile, President Obama immediately jumped onto the gay marriage bandwagon.
Obama’s latest announcement was a reversal of his 2004 view that “marriage is something sanctified between a man and a woman." At that time, he also indicated that civil unions were adequate for gays and lesbians. He contended that the difference between marriage and civil unions was partly just a matter of “semantics.”
There was little doubt that Newsweek would be covering the President's historic announcement that he supports same-sex marriage after he had a sit-down television interview confirming what many already believed to be the case.
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'It’s easy to write off President Obama’s announcement of his support for gay marriage as a political ploy during an election year. But don’t believe the cynics,' representatives from Newsweek said.
President Obama's announcement came several days after Vice President Joe Biden said that he was 'absolutely comfortable with the fact that men marrying men, women marrying women and men and women marrying are entitled to the same exact rights, all the civil rights, all the civil liberties.'
The move, thought to be a misstep as he made his opinion known before Mr Obama publicly declared his, was criticized by many within the administration and outside of the White House.
'Would I have preferred to have done this in my own way, in my own terms, without I think, there being a lot of notice to everybody? Sure,' Mr Obama said in the ABC interview. 'But all's well that ends well.'
On the day of the President's interview, Mr Biden is said to have had a private meeting in the Oval Office in which he apologized for his overstep.
Republicans, the majority of whom are against gay marriage, said that Mr Obama simply made his historic announcement in an effort to gain support among liberal voters in the lead up to the general election.
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'We support maintaining marriage between one man and one woman and would oppose any attempts to change that.'